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Save the Children: a trustworthy brand

Save the Children needs your firm’s help, but Save the Children can help your firm too.

Today, there is widespread focus on businesses’ so-called 'corporate social responsibility'. (CSR).

This enables you to benefit from highlighting your cooperation with Save the Children in your external communications with customers and partners.

Many firms already use their support for Save the Children actively in their marketing and other types of communication.

Save the Children sells trustworthiness
Save the Children is strongly positioned in the Danish population.

Surveys show that:

• 82 percent have a positive or very positive view of Save the Children. Consequently, your support for this organisation will translate into better bottom line results (AC Nielsen, 2006)
   
• 85 percent find that sponsoring Save the Children helps improve the companies’ reputation (AC Nielsen, 2006)
   
• 34 percent of interviewees are particularly positive towards sponsorships in support of charity (analysis for Promovator by WEBPOL)